PORTFOLIO FEATURE

Charleston & Coco

About

Charleston & Coco is a boutique offering everyday apparel for the modern woman. Think effortless essentials and classic denim at the perfect price point. Co-Founders, Rachel & Jeanne Carter, are passionate about community and wanted to create a space where women feel welcome, comfortable, and confidence.

Services

Brand Strategy
Visual Identity
Art Direction
Print Collateral
Social Media Assets.

White clothing tag with 'Everyday Apparel' and 'C & C' embossed, on a brown background.
Person with long hair wearing a wide-brimmed hat and light sweater, text overlay 'Charleston & Coco Everyday Apparel'.
Tablet displaying "Charleston & Coco - Everyday Apparel" with neutral-toned clothing rack on screen, resting on a wooden surface next to a woven basket.

Brand Tone

Empowering / Attainable / Welcoming

"Charleston & Coco, Newburyport, MA" logo in elegant serif font.
Close-up of a person wearing a black hat and a light-colored shirt with a clothing tag labeled 'Everyday Apparel' and 'C & C' attached.
Woman in white blazer and jeans standing against a textured wall with "Charleston & Coco Everyday Apparel" text.
Woman wearing a beige hat and sweater, holding a card with "Charleston & Coco Everyday Apparel" text.
Logo of Charleston & Coco with white text inside a beige circle on a black background.
Circular embossed seal with "C & C" on a brown paper envelope
Smartphone on a wooden table displaying clothing website, beside a white vase.