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Caitlin Marino

About

Caitlin is an internationally recognized energy healer and teacher who empowers, ignites, and guides her clients through their life’s unique journey. Her work has been featured by Goop and hand-picked for a feature in their annual Mother’s Day Gift Guide.

For this rebrand, we wanted to lean into Caitlin’s expertise by building a visual identity that exudes a sense of calm, trustworthiness, and above all else, integrity. It was important to Caitlin that we build her brand around her name’s origin; β€œCaitlin” means pure and β€œMarino” means β€œof the sea”. We did this by creating a sea-inspired color palette accompanied by soft wave graphics.

Services

Brand Strategy
Visual Identity
Art Direction
Website Design
Social Media Assets
Marketing Collateral
Print & Packaging Design

Caitlin Marino International Energy Healer
Caitlin Marino Flower Essences

Brand Tone

Serene / Integrity / Minimal

FROM THE CLIENT

β€œThe investment was 100% worth it. Words can’t express my gratitude.”

β€œI am so happy that I found Janet. The branding she created captured and matched the essence of my work so beautifully. She was a dream to work with and she surpassed my expectations in every way. Janet has a mind for business and finding creative opportunities to drive traffic and exposure. My new website is current, highly functional and sophisticatedly simple. The investment was 100% worth it. Words can't express my gratitude. I have already hired her for branding and web design for my next project!”

β€” Caitlin Marino, International Energy Healer

Two business cards on a wooden surface, both displaying the name "Caitlin Marino" and the phrase "Raise Your Vibration."
Book cover on a wooden plate with dried branches nearby. Cover reads "Caitlin Marino" and "Raise Your Vibration," featuring hands holding a crystal.
Three promotional cards featuring beach scenes and a woman in a white outfit. Left card shows a woman walking on sand, middle card displays the woman seated on a chair with text 'New Booking', right card shows a close-up of feet splashing in water.

COLLABORATIVE CREDITS

Photography: Freebird Photography
Wardrobe Stylist:
Pretty & Well

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Roll of circular stickers with "CM" letters and wavy line on white background.
Hands in a prayer position wearing bead bracelets, with a vertical color palette beside them against a light background.
Website homepage featuring Caitlin Marino's energy healing services, showing a header image of hands, an introduction to Caitlin, media appearances, testimonials, and upcoming classes.
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