PORTFOLIO FEATURE
Caitlin Marino
About
Caitlin is an internationally recognized energy healer and teacher who empowers, ignites, and guides her clients through their life’s unique journey. Her work has been featured by Goop and hand-picked for a feature in their annual Mother’s Day Gift Guide.
For this rebrand, we wanted to lean into Caitlin’s expertise by building a visual identity that exudes a sense of calm, trustworthiness, and above all else, integrity. It was important to Caitlin that we build her brand around her name’s origin; “Caitlin” means pure and “Marino” means “of the sea”. We did this by creating a sea-inspired color palette accompanied by soft wave graphics.
Services
Brand Strategy
Visual Identity
Art Direction
Website Design
Social Media Assets
Marketing Collateral
Print & Packaging Design
Brand Tone
Serene / Integrity / Minimal
FROM THE CLIENT
“The investment was 100% worth it. Words can’t express my gratitude.”
“I am so happy that I found Janet. The branding she created captured and matched the essence of my work so beautifully. She was a dream to work with and she surpassed my expectations in every way. Janet has a mind for business and finding creative opportunities to drive traffic and exposure. My new website is current, highly functional and sophisticatedly simple. The investment was 100% worth it. Words can't express my gratitude. I have already hired her for branding and web design for my next project!”
— Caitlin Marino, International Energy Healer
