How to Make Your Brand Stand Out: 3 Pillars to Reach Your Dream Clients
As a business owner, it can often feel like you’re fighting to be seen and heard on every channel. Is there a magic guide on how to make your brand stand out among the noise? How can you reach your target audience and ensure your brand resonates with them?
Creating your unique brand is a matter of being authentic, stop comparing, and communicating clearly. Easier said than done, right? That’s why we’re guiding you through the three pillars to making your brand stand out.
Stay true to yourself
At SkyHouse, two of our values are authenticity and creativity. We encourage clients to be themselves, embrace the things that make them unique, and unleash their artistic potential.
But how do you do this in a way that makes your brand stand out?
Be original: Use your voice and personality and make sure they shine through in every aspect of your branding, from your mission statement to your website to your customer service.
Define your brand messaging: This is an essential part of your brand strategy that you should carry throughout all of your branding and marketing.
Focus on what you do differently: Is it a cause you support? Your process? Eco-friendly materials? What are you doing that others are not? Tap into the emotional reasons people will want to work with you.
Be consistent: Once you have a brand strategy and identity in place, you must maintain brand consistency. No matter where people encounter your brand, you should leave them with the same message and feeling.
Sure, you’ll always have competition, but remember that you bring something different to the table: YOU! Your experience and style are what make you different. Share them with the world.
Stop worrying about what others are doing
Focus on your own business and growth! What are you doing to stay at the top of your game by improving your skills and product? Where are you spending your time? Whatever you’re doing, is it moving the needle for your business?
If you find yourself scrolling through Instagram or inspecting every last bit of the competition’s website and what they’re doing, it’s time to refocus on your own efforts and goals.
While we are all a work in progress, it’s also essential to trust our own skills, knowledge, and experiences. You have the expertise to serve your clients, who will benefit from your point of view. Showcase your brand with confidence!
For example, working with a brand and web designer who is new to your brand and industry can be pivotal, as she will have an outside perspective and be able to put herself in your potential client’s shoes.
Whether you’re a shop owner, photographer, interior designer, hotelier, or anything in between, there will forever be people who need what you offer. By that, we don’t just mean your product or service–we mean what you as a one-of-a-kind, intelligent, passionate individual deliver. You can always find clients that are the best fit for you.
Another SkyHouse value is collaboration. While this means we work collaboratively with clients, it also means we value collaboration over competition. We love supporting and even partnering with other service providers who, at first glance, may seem like competition. But you never know how your set of talents, when paired with someone else’s, can come together to create a fantastic experience for a client!
Bottom line: There is enough space for everyone! You simply have to carve out your own.
BE super clear on what you do and who you serve
Know your product or service and your niche like the back of your hand. This comes easily when you focus on delivering the best quality and service without the distraction of comparison!
What makes you the best at what you do? What makes you the best solution for your dream client? When you can answer these questions concisely, you can speak directly to your target audience and their needs. Your unique brand will resonate with them.
Set yourself apart from the competition by speaking clearly and confidently about what you do and who you help. When you do, you’ll attract the exact clients you’re looking for.
Speaking of that, who are you looking for? What is your niche? Do your research and ask questions to get really specific so that you know how to connect with and land your ideal client.. This is a pivotal step in defining your brand strategy.
When defining your niche, it doesn’t need to be too narrow. For example, some B2B (i.e., business-to-business) brands might serve specific industries (e.g., restaurants or real estate agencies), while others may focus on a type of business owner (e.g., women-owned service-based businesses).
So, if you’re wondering how to make your brand stand out, keep it simple by:
Staying true to yourself,
Getting your own house (i.e., business) in order, and
Being super clear on what you do and who you serve.
If you need help bringing your unique brand to life, contact SkyHouse Creative today to find out how we can help! We’ve worked with clients ranging from new business owners to established entrepreneurs looking to elevate their strategy and identity. Fill out our client inquiry form to learn more and discuss your needs!
